Get the words right.
Review the transcript, correct names and wording, and use speaker information to understand the conversation before rendering captions.
CAPTIONS / WORDS WITH A POINT OF VIEWMake every
Make every
word matter.
Turn the transcript into part of the creative direction. Shape typography, placement, timing, and word emphasis for the show, the format, and the audience.
MORE THAN A TRANSCRIPT ON SCREENReadable.
Readable.
Recognizably yours.
A caption treatment should serve what is being said and stay coherent across your releases.
Choose a visual language.
Set the typeface, colors, emphasis, and placement. Use a clean editorial treatment or give key words more presence.
Compose for the format.
Combine captions with speaker-aware reframing. Review placement against faces, products, lower thirds, and the action in the shot.
Carry it into the next release.
Give the agents reusable show or brand instructions. Make a new clip without re-explaining every detail of its caption style.