Generate from an idea.
Describe the scene, action, camera movement, and atmosphere. Use images or video references to guide new shots.
“A slow push through the empty venue, lights coming on.”GENERATIVE EDITING / GO BEYOND THE SOURCEKeep the idea.
Keep the idea.
Change the picture.
Restyle existing footage, change a scene, extend a shot, or generate something you have not filmed. Bring the result into the same editable production.
GENERATIVE EDITING & NEW PRODUCTIONSThe source is
The source is
a starting point.
Fill a missing shot, explore a new look, or create a film from the brief. Generated material becomes part of the edit.
Generation is reviewed shot by shot. Available models, duration, and usage depend on the tool and account.
GENERATION MEETS EDITORIALThe new shot
The new shot
still needs to fit.
Generate with a purpose: complete a sequence, test a campaign direction, or make the next episode.
Give the shot a job.
Describe what the audience should understand or feel, where the shot sits in the story, and the visual references it should follow.
Review the transformation.
Inspect the result for the action, look, and continuity you need. Refine the prompt or use another take before committing it to the sequence.
Build the finish.
Add narration, captions, graphics, music, and sound. Direct the pacing between generated and existing material.
Make another version.
Try a different opening, look, or aspect ratio while keeping the broader production and its purpose in view.